Definitely not a gimmick. We've tested this and it does make all the difference! Its special construction, being non-woven, allows it to tear rather than become entangled around the work or chuck when applying friction polish or buffing wax. It will bring the finish to the correct shine or sheen quickly and safely and can be used for a variety of other buffing jobs. Once you've used this product you'll never go back to using old shirt sleeves or knitted woollen stockings again.